Privacy & Cookie Notice
House Ritual Ltd
Privacy Notice
Last updated: 12 October 2026
This notice explains what personal information House Ritual collects, why we collect it, and your rights over it. It covers customers who book cleans, home professionals who work through our platform, and anyone who visits houseritual.co.uk.
1. Who we are
House Ritual is a trading name of House Ritual Ltd, a company registered in England and Wales (company number 17497952), registered office 124–128 City Road, London EC1V 2NX. We are the controller of your personal data and are registered with the Information Commissioner’s Office (ICO).
Contact us about anything in this notice at jeremycarder@me.com.
2. Information we collect
If you book a clean (customers)
- Name, email address, phone number and password
- The address of the home to be cleaned, and access details you choose to give us, such as key-safe codes, alarm codes, parking and pet information
- Booking details: services chosen, task lists, dates, preferences and special instructions
- Payment details. These are processed by Stripe, and we never see or store your full card number.
- Messages between you and your home professional or our support team
- Ratings, reviews and any dispute reports, including photos
If you work with us (home professionals)
- Name, date of birth, address, email address, phone number and photo
- Proof of right to work in the UK and photo ID
- Public liability insurance documents and references
- Bank details and National Insurance number, collected by Stripe for payouts and tax reporting
- Availability, jobs accepted and completed, ratings, reviews, reliability record and badge level
- Before-and-after photos taken for bookings that require them
- Messages with customers and our team
If you visit our website
- Device and usage information such as IP address, browser type and pages viewed, recorded in our hosting provider’s server logs when you visit, and — only if you accept analytics cookies — pseudonymous usage statistics collected by Google Analytics 4 (see the Cookie Notice)
3. How we use it and our lawful basis
| Purpose | Whose data | Lawful basis (UK GDPR) |
|---|---|---|
| Create and manage your account | Everyone with an account | Contract |
| Arrange, carry out and pay for bookings | Customers, professionals | Contract |
| Share address and access details with the professional booked | Customers | Contract |
| Verify identity, right to work, insurance and references | Professionals | Legal obligation (right to work); legitimate interests (customer safety) |
| Handle complaints, disputes and damage claims | Customers, professionals | Legitimate interests; contract |
| Keep financial and tax records | Customers, professionals | Legal obligation |
| Calculate ratings and badge levels | Professionals | Contract |
| Prevent fraud and payments made off the platform | Customers, professionals | Legitimate interests |
| Send service messages (confirmations, reminders) | Everyone with an account | Contract |
| Send marketing emails | Customers who opt in | Consent: you can unsubscribe at any time |
| Improve the website and service | Visitors, account holders | Legitimate interests |
4. Automated decisions
Badge levels are worked out automatically from ratings, completed jobs and reliability. The criteria are shown in the app. If an automated outcome affects you significantly, such as a suspension, a person always reviews it, and you can ask us to explain or reconsider it.
5. Who we share it with
We never sell your personal data. We share it only with:
| Recipient | Why |
|---|---|
| The professional you book, or the customer whose job you accept | To deliver the clean: name, address, access details and task list only |
| Stripe Payments UK Ltd | Card payments and payouts to professionals, including identity checks |
| Lovable | Hosts our marketplace platform |
| Twilio | Booking confirmations and reminders |
| Lovable | Website statistics |
| Insurers and professional advisers | Handling claims and disputes |
| HMRC, police or regulators | Only where the law requires it |
Some of these providers may process data outside the UK. When they do, we rely on UK adequacy regulations or the ICO’s International Data Transfer Agreement or Addendum to protect it.
6. How long we keep it
| Data | How long |
|---|---|
| Account details | While your account is open, then 12 months |
| Booking and payment records | 6 years after the booking, for tax and accounting |
| Access codes and key information | Deleted when a booking relationship ends, or sooner if you remove them |
| Before-and-after photos | Deleted once the dispute window closes, unless a dispute is open |
| Professionals’ verification documents | While you are active, then 12 months; right-to-work records for 2 years after you leave |
| Marketing preferences | Until you unsubscribe |
7. Your rights
You have the right to:
- see a copy of your data
- correct anything inaccurate
- have your data deleted, unless we must keep it by law
- restrict or object to how we use it, including for direct marketing
- move your data to another provider
- withdraw consent at any time
Email jeremycarder@me.com. We will reply within one month.
8. Complaints
If you are unhappy with how we have handled your data, please tell us first at jeremycarder@me.com. We will acknowledge your complaint within 30 days and tell you the outcome without undue delay. You can also complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
9. Age
Customers must be 18 or over. Home professionals must be 16 or over.
10. Changes
We will post any changes here and, if they are significant, tell account holders by email.
Cookie Notice
Last updated: 12 October 2026
Cookies are small files stored on your device when you visit houseritual.co.uk. We use essential cookies to keep House Ritual working. With your permission, we also use Google Analytics cookies to understand how visitors use our website and improve the experience. We do not currently use advertising cookies or personalised advertising trackers.
| Type | What it does | Your choice |
|---|---|---|
| Strictly necessary | Keeps you logged in, secures payments, remembers your booking as you go, remembers your cookie choice | Always on: the site cannot work without them |
| Functionality | Not used | Nothing to switch on: your home and booking details are kept in your account |
| Analytics (Google Analytics 4) | Counts visits and measures how pages are used — for example which pages are viewed and whether visitors go on to book. Provided by Google. Data is kept for 14 months and is not used to identify you by name. | Off until you say yes: choose Accept analytics, Reject or Customise on the cookie banner, and change your mind any time below |
| Advertising or tracking | Not used | We will ask for your consent before ever using these |
Analytics cookies in detail
If you accept analytics cookies, Google Analytics 4 sets cookies such as _ga (distinguishes visitors, kept for up to 2 years) and _ga_* (remembers your session, kept for up to 2 years). These collect pseudonymous usage information such as pages viewed, approximate location (country or city), device and browser type, and how you arrived at the site. We do not send your name, email address, phone number, home address or postcode to Google Analytics.
Google Analytics information is processed by Google on our behalf. Because Google is based in the United States, this information may be transferred outside the UK. Where that happens, we rely on whichever approved safeguard applies to that transfer — for example the UK-US Data Bridge, where Google’s certification covers the transfer. See Google’s privacy policy and Google Analytics’ data safeguards for details.
Your choices
We ask for your consent before setting analytics cookies. You can accept or reject them on the cookie banner when you first visit, and you can change or withdraw your choice at any time using the control below. Rejecting analytics cookies never affects signing in, booking or paying. You can also block or delete cookies in your browser settings, but blocking strictly necessary cookies will stop booking and logging in from working.
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Stripe sets its own cookies at checkout to prevent fraud. See Stripe’s privacy policy for details.